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featured in news

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Featured in Moneycontrol
Band, Baaja, Biodata: How the CV became vital in Indian matchmaking" by Ranjita Ganesan, a Journalist and Researcher based in Mumbai. As mentioned


Ritesh Kumar left e-commerce to launch ShaadiAapki.com five years ago in Mumbai because he noticed members of his community, the Prajapatis, were struggling to find partners because they had scattered worldwide. His website’s core offering is a customised biodata — with little blocks of text and a gilt or floral border — which sells for just shy of Rs 1,000 apiece. Kumar says customisation can sometimes take up to two weeks of interviews and revisions with clients, who include locals as well as diaspora Indians.


Read Complete Story :
https://www.moneycontrol.com/news/trends/band-baaja-biodata-how-the-cv-became-vital-in-indian-matchmaking-5608611.html